Why Adaptogens are Impacting the Food Industry
One constant in the retail food & beverage industry is change. We live in a consumer-driven country, where fads can spring up overnight and be gone before the next production run. One general trend is increased consumer focus on health improvement, whether that be through better-for-you diets, plant-based products, or active lifestyles. There are many aspects to one’s wellbeing but one that seems to be of the utmost importance is stress. More specifically, how to reduce, minimize or eliminate stress.
A newer trend that has roots in Ayurvedic & ancient medicine is the use of adaptogens to help regulate the body’s response to stressors. So, what are adaptogens and why are they popping up on shelves everywhere?
As plant-based gains in popularity, along with Eastern medicinal practices, it’s only natural that consumers are experimenting with these supplements.
Here are 4 of the most popular adaptogens you should consider adding to your next product release:
1. Siberian Ginseng: A species of small, woody shrub (Eleutherococcus senticosus) native to northeastern Asia, used as an adaptogen in traditional Chinese and alternative medicine.
2. Rhodiola: a plant; the root has a long history of use as medicine, especially in Arctic and Northern European regions.
3. Schisandra: a genus of aromatic woody vines or shrubs (family Magnoliaceae) including one in North America and others in eastern Asia
4. Ashwagandha: a preparation usually of the leaves or roots of an evergreen shrub (Withania somnifera) native to Africa, Asia, and southern Europe that is used in herbal medicine especially as a tonic, anti-inflammatory, and adaptogen
Not sure what adaptogens are right for your products? Hit that ‘Contact Us’ button to start the conversation! Our R&D specialists are involved in all new projects from concept to production to ensure complete customer satisfaction.
These products are not intended to diagnose, treat, cure or prevent any disease, and any claims regarding such purpose(s) have not been evaluated by the Food and Drug Administration. Consumers should consult a physician before beginning any health regimen.